IVECO took part in the second edition of the V Weekend Motoring Event, which was held from September 27 to 29 at the INTERCITY Istanbul Park Formula 1 racing circuit. The event gathered 70 automotive brands showcasing their cars, commercial vehicles and motorcycles.
IVECO participated with a Daily Hi-Matic, a Daily 4x4, a Daily van and a Stralis truck. It also offered visitors the opportunity to test drive the Daily Hi-Matic and experience the absolute driving pleasure of its class-exclusive 8-speed gearbox.
Colouring books illustrating basic traffic rules, such as signalling, giving priority to pedestrians and heavy vehicles remaining in the right lane, were given to children who answered multiple choice questions correctly.
IVECO Turkey Marketing Director Tansu Giz commented: “We are very pleased with the event. There was a great atmosphere and our stand attracted the attention of many visitors. Our Daily Hi-Matic test drives were particularly popular with the public.”
Istanbul, October 4, 2019