Iveco launches new app dedicated to customers in Asia/Pacific markets
Iveco launched its new ‘MY IVECO’ app with the aim of building an even closer relationship with its wide customer base in the Asia/Pacific region. The free app offers an easy and user-friendly platform, with up-to-date content and a host of useful features.
It’s never been easier to stay in touch with Iveco
The new ‘MY IVECO’ app was specifically designed to provide customers in the Asia/Pacific markets a free, direct and easy way to stay in touch with the brand. All the content is maintained up to date and is specific to the individual user’s location.
With the Dealer Locator function, customers will easily find the dealer or workshop closest to their location – whether they are at their premises or away on a job.
The News section is constantly updated, bringing instantly the latest news on Iveco, its products and its services, to the customers’ smartphones and tablets.
Useful functions, such as Contact Us that enables customers to contact Iveco within the app, complete the capabilities of ‘MY IVECO’, which will be further expanded in the future with new features such as a Product Support section, that will allow customers to get in touch with the closest Iveco dealer or service centre, product videos, augmented reality, 360 degrees product views and much more.
All the brochures in one place
The Kiosk section contains a complete library of all the brochures for the Iveco products available in the user’s market, such as the multi awarded Daily, winner of the Van of the Year 2015, the Eurocargo, Truck of the Year 2016 and the Stralis, Truck of the year 2013. Customers will be able to scroll through all the material available and read the brochures on their mobile device both on- and off-line. They will also be able to download the brochures in PDF format through a link the app will send to their email address.
Market specific content in local language
‘MY IVECO’ is customised to display content specific to the user’s market. It will be available in English across the region, while in China, Russia and Turkey customers will also have local language versions.
‘MY IVECO’ is available for free on the App Store and Android Market.
Roberto AgostiniAMEA IVECO Brand Marketing ManagerSwitzerlandROBERTO.AGOSTINI@iveco.com+41 919853898
Elena MascarelloAPAC IVECO Press OfficeItalydel.firstname.lastname@example.org+39 0110071350