• 24-OCT-2014

Iveco at the Salone del Gusto and Terra Madre 2014



Iveco is present at the Salone del Gusto and Terra Madre 2014 with the New Daily, the signature vehicle in its light range segment and winner of the prestigious International Van of the Year 2015 award. The New Daily is designed to be the ideal business partner for those who work in the sales, distribution and transport sectors. The Natural Power version of the vehicle on display runs on compressed natural gas (CNG). It is located in an outdoor, Iveco-branded area near pavilion 3.

A state-of-the-art vehicle, it is at the top of its class in terms of cargo volume and capacity, car-like comfort and driveability, and even lower fuel consumption. These impressive characteristics convinced a jury of 23 journalists from Europe’s most important specialised magazines to name the New Daily the “International Van of the Year 2015”, an award given every year to the vehicle that, according to the jury, “has made the greatest contribution to the standards of efficiency and the sustainability of the transport of goods by road with respect to the environment and the safety of people”.
The New Daily version powered by compressed natural gas (CNG) has the same strong points as the diesel version in terms of torque, payload and driveability. The ladder frame chassis makes it the preferred vehicle for bodybuilders, providing them with robustness and the ability to support heavy loads. Furthermore, as a result of the way in which the cylinders are mounted on the Natural Power model, there is no reduction in load space or to the flexibility offered to bodybuilders.

The collaboration between the brands of global capital goods company CNH Industrial and the world of Slow Food has been ongoing for many years now, involving a variety of activities: Iveco is “Environmental Partner” of the Salone del Gusto 2014 and “Technical Partner” for the project “10,000 Food Gardens in Africa” in collaboration with the Slow Food Foundation for Biodiversity. In this first year of its support, the company donated a vehicle to the community of Karrayyu shepherds in Ethiopia, which will enable them to transport a dozen 50-liter cans of the camel milk they produce on a daily basis.

New Holland Agriculture, an agricultural machinery brand of CNH Industrial, is also a “Strategic Partner”of the University of Gastronomic Sciences. Alongside the university’s academic programme, the brand promotes specific projects involving sustainable agricultural practices and the use of automation in the global production of food.

24 October 2014