• 02-MAR-2017

Powertrain Reloaded: FPT Industrial Chooses a Creative and Functional Style for its New Online Portal


FPT Industrial is relaunching its online presence. The brand’s new website www.fptindustrial.com is now live and represents a creative and practical approach to the innovative and technological DNA that has always characterized CNH Industrial's powertrain business, which also specializes in axles and transmissions. 

FPT Industrial is a relatively young brand, which has inherited a long-established know-how and an extensive timeline of innovations that have marked the evolution of the powertrain industry at large. This is what enables FPT Industrial to be a world leader in creating engines that combine power, low operating costs, reliability and respect for the environment.

Starting from a user experience analysis, the new website has been designed to provide extremely logical and interactive navigation, placing the search engines "Dealer Finder" and "Engine Finder" in a prominent position. It is interactive and engaging, thanks to the 360° View Tool and the Social Wall, a content aggregator that allows for the gathering of all events and comments related to the brand and published on all social networks on one page.

FPT Industrial, with its more than 150,000 followers, prides itself on its strong presence among the major online communities. At the heart of the new website are the powertrains, enriched by people: employees and customers, suppliers, dealers and partners, the human capital of a global player present in more than 100 countries.
This project is the fruit of a collaborative effort with Triplesense Italy agency – a company of Reply Group – which curated the creative and design elements. 

Turin, March 2, 2017